Negative Feedback

To error is human. With so many orders being shipped, errors cannot be eliminated. But yes we try to learn from each mistake and try to improve our products and services based on customer experience feedback & repeat customers notice the speed of change/improvement in our ways & the speed of change/improvement on our website. And yes we try to make sure that unhappy customers issue is resolved to the best of our abilities.

Following are the possible reasons for negative feedback about Asiana Fashion:

• These negative feedbacks do not disclose the full picture. Microsoft products will have more negative feedbacks and hacker attacks simply because it has a very large product and user base. You cannot satisfy every whim. If people start believing or acting on negative feedback, people will stop buying Microsoft products.
• Our is not an off-the-shelf mass-produced product. Most of our items are customized and hand embroidered.
• Our 50% orders are customized as per customer instructions. Unlike competition which deals in only unstitched items or standard sizes. Just like the first set of cars from FORD you can choose any color you want as long as it is black.
• Asiana Fashion catalog has more than 20000+ active items, while all of the competition websites taken together does not have more than 2000 active items.
• Asiana Fashion handles much more volume of orders, thus its negative feedbacks are more visible. While competition many times show zero feedbacks, simply because they are shipping very few orders.
• Happy customers are less likely to post positive comments, while unhappy customers make it a point to post comments at times on multiple forums. If all happy customers start posting comments, then it will show the ratio of happy v/s. unhappy customers.
• Many times customers submit wrong measurements or they gain or lose weight, by the time they get to wear the blouse which is a body-hugging garment.
• Sometimes customers fill they want a sleeveless blouse with 6 inches sleeve length or such other contradictory numbers. If you wait to get clarification from them, their weekend party deadline cannot be met. Either way, we are doomed.
• Many do not realize that even if they get something tailored locally, it will take multiple sessions of trial and alteration to get the perfect fit. But when they buy online from us they expect it to be perfect. Double standards what say? Not fair. Still, we offer free, no question asked alteration service.
• Many of the customers pay using their husbands/parent's credit cards and while ordering enter their email id in place of their id. Now all measurement clarification etc emails do not reach them. Then there are spam filters and auto shifts to a junk folder. Or typos like [email protected] etc. What can one do in such situations?
• Many of the customers revise their instructions amazingly and styling multiple times and describe them in such lengthy contradictory sentences. Even senior designers and tailor team leaders get headaches making sense out of them. No doubt they keep headache pills handy. On top of it, they sometimes specify neck style from one email id, sleeve style from some other email id, trouser style on phone, to make the dress as shown on mobile text, yet some other instruction on live chat and many times do not quote their order number and do not quote our response at all making it even harder to put the whole story together. And with so much of customization freedom which we allow, the impossible deadlines for delivery for that crucial party.
• Many customers do not appreciate that details of all changes / special instructions MUST be repeated via email after order. We have recently had cases, where the customer has expected his / her order to be executed, incorporating changes suggested by her via email, weeks even months before the actual date of order. We will NOT check email history before executing an order. If no email containing Special Instructions / Changes is received at the time of order or immediately AFTER order is placed, the order will be executed without any changes.
• Many of the customers do not appreciate the fact that chamki or sequences or crystals & stones etc sometimes come off despite best of handling and packaging in embroidered and embellished items.
• Many customers do not appreciate the fact that colors will sometime look different in different situations camera / scanner / monitor / settings / sunlight / indoors / angle of viewing etc.
• Many customers do not understand the difference between hand and machine embroidery. In machine embroidery, every piece will have the same color stones/thread/pattern. But in hand embroidery, every piece will have minor differences based on each artisan's creative judgment.
• Many customers start posting negative comments even before giving us a chance to rectify the situation. Even when we resolve the issue to their utmost satisfaction, they do not feel the moral need to write a positive follow up post as to how we handled the issue.
• May be those are posted by competition to badmouth Asiana Fashion. You never know.

We would love to hear from you about your experience at Asiana Fashion, and strive to make it a pleasant one!
We also request those of you who have had an edgy experience with us, to give us a second chance.
We ensure that you won't be disappointed! Thanks for having faith in us!